With over 35 years of experience as CEO of a manufacturing company in the functional food industry, I’ve built my career on strong values: respect, commitment, and a client-focused mindset.
Known for my strategic leadership, creativity, and ability to turn ideas into lasting success, I’ve led international expansion from Quebec to Europe, the U.S., and Asia.
My approach is simple: listen actively, provide practical solutions, and deliver sustainable results. Today, through Zeltra Global, I bring my expertise to manufacturers who, like I once did, seek to innovate, optimize, and grow their business with confidence
With over 25 years of experience in international trade, Jacques Botbol is a key player in global business development.
Active in Southeast Asia for more than two decades, he has attended countless trade shows and established a local office in Qingdao in 1999, where he still leads a strong regional team.
Jacques has successfully completed hundreds of import-export projects across a wide range of industries, often in collaboration with Canadian trade commissioners.
Over the past two years, he has focused his efforts on the functional and food sectors, working with partners who meet North American and European standards.
Driven by a passion to promote Quebec and Canada internationally, Jacques brings deep market knowledge and a highly qualified supplier network to every project he undertakes.
For over 25 years, Tony Hong has been our trusted eyes and voice in Asia. As Director of our regional office, he plays a central role in identifying reliable, high-quality manufacturers for our ingredients.
Tony conducts on-site factory audits, oversees logistics coordination, and ensures strict compliance with quality standards.
He is a loyal and highly professional partner, known for his reliability and attention to detail.
His deep knowledge of the Asian market and his ability to build long-term relationships make him a cornerstone of our global network.
Our Global Team
A Global Network Working for Your Success
Zeltra Global is a dedicated team active in key manufacturing markets around the world: North America, Europe, Asia, and South America.
A Team Committed to Your Goals
Our collaborators — experts in sourcing, logistics, equipment, and operational improvement — share one mission:
To help you reach your business goals and full potential.
Our Priority: Your Satisfaction
Every client relationship is a strategic collaboration built on trust.
We listen, advise, and act — always with professionalism, precision, and commitment.
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